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Experiences

Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.

Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.

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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.

Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.

Experiences

Hornblower CEO Starts Post-Bankruptcy Pivot for Travel Experiences Company

If you've ever sailed past Niagara Falls or toured a city on a sightseeing bus, you may have thought, "This is nice and all, but I wish there was something more." Tour operator Hornblower plans to fix that.

Hornblower CEO Starts Post-Bankruptcy Pivot for Travel Experiences Company

Experiences

Klook-TikTok Collab: Now Book Travel Experiences Directly in the App

Social media isn’t all fun and games. There’s serious money to be made, and Klook is buying into the trend with its latest TikTok tie-up. Klook's message is clear: Come for the video, stay for the tour!

Klook-TikTok Collab: Now Book Travel Experiences Directly in the App

Experiences

Airbnb-Backed Tiqets Talks AI, Profits, and Scaling Travel Experiences

Tiqets CEO Laurens Leurink says sales of travel experiences are booming. Gen Z and Millennials want cultural engagement, not checklist sightseeing. So with some help from AI, Tiqets has recently quadrupled its sales without adding staff.

Airbnb-Backed Tiqets Talks AI, Profits, and Scaling Travel Experiences

Skift Research

State of Travel 2024: Travel in 350 Charts

Our biggest report of the year with 350+ insights. Understand the consumer, business, and investment trends defining the state of travel in 2024. Our goal was to create a chart for any major travel question you may have.

State of Travel 2024: Travel in 350 Charts

Experiences

Las Vegas Sphere Sees Revenue Rise as it Hopes to Go Global  

In recent months, the Las Vegas Sphere has been selling over $1 million a day in tickets, on average. But is that enough to recoup its $2.3 billion cost?

Las Vegas Sphere Sees Revenue Rise as it Hopes to Go Global  

Experiences

TUI Gains from Experience Sales and FTI Collapse

TUI reported another record-breaking quarter with sales of tours and activities helping to boost profitability. TUI also gained from the collapse of smaller rival FTI.

TUI Gains from Experience Sales and FTI Collapse

Experiences

GetYourGuide Partners With Eurowings to Pair Experiences with Airline Booking

GetYourGuide seeks to strengthen its airline collaborations with Eurowings integration, boosting customer experience.

GetYourGuide Partners With Eurowings to Pair Experiences with Airline Booking

Experiences

Disney Announces Expansion in Cruises, Gaming and Parks

As Disney's park attendance shows signs of softening, the company is betting on cruises and digital engagement to sustain its growth.

Disney Announces Expansion in Cruises, Gaming and Parks

Experiences

Airbnb CEO: We’ll Relaunch Experiences in 2025

Can Airbnb be successful in Experiences when it avoids mass market tours and activities? Don't look to find that Taj Mahal tour on Airbnb.

Airbnb CEO: We’ll Relaunch Experiences in 2025

Experiences

South African Travel Company Adapts to New Local Tourism Trends

Curiocity, a South-African company that offers both tours and activities as well as hotel and hostel stays, had to pivot post-pandemic. The switch reveals a new focus on domestic travel and Afro-tourism, driving a shift in its business model.

South African Travel Company Adapts to New Local Tourism Trends