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Experiences

Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.

Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.

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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.

Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.

Experiences

ToursByLocals CEO on Brand Transformation and Rising Demand for Authentic Experiences

Following pandemic setbacks, ToursByLocals has completed a long-awaited rebrand meant to signal growth.

Jesse Chase-Lubitz | 2 months ago

Experiences

Experiences vs. Things: Where the Money’s Going

Travel executives see activities and experiences as increasingly lucrative, and here's what the numbers say about how travelers are spending on them.

Robin Gilbert-Jones, Skift | 2 months ago

Experiences

Intrepid’s 2030 Tourism Targets: Can India’s Travel Ecosystem Support Them?

Intrepid's vision for India is ambitious. However, the concerns of international travelers need to be addressed by India before inbound numbers can substantially increase.

Bulbul Dhawan | 2 months ago

Experiences

Viator Launches New Campaign: ‘Regret Less. Do More.’

Viator's "Regret Less. Do More." campaign uses data-driven insights and highlights travel planning pitfalls.

Jesse Chase-Lubitz | 2 months ago

Experiences

Singapore Airlines’ Travel Experiences Arm Tackles Payments With New Partnership

By 2024, Asia’s travel and tourism revenue is projected to hit a whopping $326 billion. To cash in on this boom, travel providers need to tackle Asia’s patchwork of payment options.

Peden Doma Bhutia | 2 months ago

Experiences

TUI to Offer Allianz Travel Insurance for UK Bookings

TUI's travel insurance tie-up with Allianz Partners UK suggests two things. The tour operator is betting that vacationers prefer one-stop shopping for trips and coverage. For Allianz, it's a volume play in a crowded market.

Jesse Chase-Lubitz | 2 months ago

Experiences

Business Travel Bounce, American Air’s Eco-Jet Order and ESPN’s Experiences Entry

Today's podcast looks at business travel’s health, American Airlines’ plane order, and ESPN’s entry into experiences.

Rashaad Jorden | 3 months ago

Experiences

Trip.com Boosts Travel Experiences with Prioticket Deal

Trip.com recently expanded attractions as a bookable category for travelers worldwide. Its partnership with Prioticket highlights the increasing trend of B2B partnerships in the experiences category.

Jesse Chase-Lubitz | 3 months ago

Experiences

Disney’s ESPN Rolls Out Its First Travel Experiences

ESPN dives into the experiences market with a high-end MLB tour, blending sports and travel for die-hard fans.

Jesse Chase-Lubitz | 3 months ago

Experiences

Lastminute.com Starts Adding TUI Group’s Travel Experiences to Packages

Lastminute.com Group's deal with TUI Musement will enable more travelers to book tours and activities as an add-on to flight-plus-hotel packages.

Jesse Chase-Lubitz | 3 months ago