Online Travel News

Here’s what’s latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape.

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

Read more

Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift’s online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

Online Travel

10 Things We Learned at the Skift Global Forum

Executives speaking at this year's Skift Global Forum offered no shortage of opinions about the current state and future of the travel industry, and here are some of the most noteworthy comments.

Lex Haris, Sean O'Neill, Meghna Maharishi, Rashaad Jorden, Dawit Habtemariam, Justin Dawes, Skift | 15 hours ago

Online Travel

New Expedia CEO: Building Vrbo, Loyalty, and AI Tools

Some parts of Expedia Group took a hit during its recently completed tech migration, and now the new CEO is focused on rebuilding and more.

Justin Dawes | 2 days ago

Online Travel

Booking Holdings CEO: Competition with Airbnb and Growing Short-Term Rentals

Booking Holdings now has 7.8 million short-term rental listings worldwide, but not enough in the U.S. That's an opportunity, the CEO said.

Justin Dawes | 3 days ago

Online Travel

Is the Thrill Gone in Online Travel? Experiences to the Rescue? Hear More at Skift Global Forum

Five years from now, will Airbnb be at the top of the heap in short-term rentals? Will Chase Travel be a headliner? Will future generations yearn to travel as current ones do?

Dennis Schaal | 1 week ago

Online Travel

Peter Kern Exits Expedia Board as New CEO Makes Changes

Did Ariane Gorin's strategy changes speed Peter Kern's departure from the Expedia Group board?

Dennis Schaal | 1 week ago

Airlines

Generation Next: The Women Shaping Travel’s Future

These women leaders are the travel industry’s disruptors and innovators, and you can bet they’re on more than one shortlist for the next big thing.

Sarah Kopit | 1 week ago

Online Travel

Ask Skift: Why Are Travel Brands Investing in Experiences?

Travelers are increasingly eager to spend money on experiences than possessions, but that's far from the only reason why travel brands are eager to invest in the sector. They see an industry that's showing no signs of slowing down.

Rashaad Jorden | 2 weeks ago

Online Travel

Booking Holdings Is ‘Underappreciated’ In 3 Ways, CFO Says

If Booking's short-term rental business is so "underappreciated," then perhaps it should start breaking out its financials to give its message more clout.

Dennis Schaal | 2 weeks ago

Experiences

Viator Reveals Most Popular Travel Experiences

Travelers are flocking to activities that make them learn, interact with locals, or preferably both. It's as if people are treating vacations like a semester abroad, minus the college credits.

Sean O'Neill | 2 weeks ago

Airlines

Ryanair’s Michael O’Leary: eDreams CEO Is ‘Spoofing His Shareholders’

Expedia, eTraveli Group, lastminute.com, Kiwi, loveholidays.com and Omio have authorized access to Ryanair flights. eDreams Odigeo is missing in action — and it hurts.

Dennis Schaal | 2 weeks ago