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Online Travel News

Here’s what’s latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape.

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift’s online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

Online Travel

Shakira Partners With Despegar for Upcoming Marketing Campaigns

Shakira has paved the way for other Latin America artists. Despegar hopes she can open more doors for the company, as well.

Dennis Schaal | 1 month ago

Online Travel

Oyo Expands European Footprint with Acquisition of Paris-Based Checkmyguest

As Oyo keeps pushing forward in Europe, snapping up Checkmyguest and its affiliates drives home the company’s determination to carve out a spot in the global vacation rental market.

Peden Doma Bhutia | 1 month ago

Online Travel

Despegar Sells Destination Unit to Iberostar Group, 600 Employees Transfer

If this deals truly helps Despegar better focus on its core services — selling travel — then it would seem to make sense. In the process, Despegar gets leaner.

Dennis Schaal | 1 month ago

Online Travel

Ask Skift: Why Are Junk Fees a Problem in the Travel Industry?

Consumers hate junk fees and lawmakers have been slowly cracking down. But businesses are still pushing back.

Rashaad Jorden | 1 month ago

Online Travel

Marketing Wars: Booking vs. Expedia – Who Spends Smarter?

In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.

Pranavi Agarwal | 1 month ago

Online Travel

What the New FTC Crackdown on Fake Reviews May Mean for Travel

Regulators aim to curb digital chicanery. Their target: fake AI reviews, paid praise, and biased endorsements from influencers. But policing the sprawling review ecosystem may become a headache for many.

Sean O'Neill | 1 month ago

Online Travel

IndiGo’s Fierce Pricing Squeeze Forces Yatra’s Revenue Decline, CEO Points to Job Cuts

After grappling with setbacks in the consumer segment, Yatra is doubling down on its core strength — corporate travel.

Peden Doma Bhutia | 1 month ago

Online Travel

RedDoorz Eyes IPO to Build Southeast Asia’s Largest Hospitality Firm

While the Indian IPO market is strong right now, global markets aren't as friendly, as a result RedDoorz is taking a measured approach with its IPO plans.

Peden Doma Bhutia | 1 month ago

Online Travel

Oyo Raises $175 Million in Latest Funding Round, Valuation Sinks to $2.4 Billion

Oyo’s significantly reduced valuation could imply a delay in IPO plans until market conditions and investor confidence improve.

Peden Doma Bhutia | 1 month ago

Online Travel

Expedia Group Delays Rollout of One Key Loyalty Program Beyond the U.S. and the UK

Ariane Gorin is not going to be a Peter Kern clone in her new role as Expedia Group CEO. Among her first acts was to pause the international rollout of the Group's One Key loyalty program.

Dennis Schaal | 1 month ago