Skift Take
Ariane Gorin is not going to be a Peter Kern clone in her new role as Expedia Group CEO. Among her first acts was to pause the international rollout of the Group's One Key loyalty program.
Expedia Group is "pausing" the rollout of its new One Key loyalty program beyond the U.S. and the UK in part because of the adverse impact on its Hotels.com brand.
One Key launched a year ago, and the idea was to have a solitary loyalty program for Expedia Group's three core brands, Expedia.com, Hotels.com and Vrbo. The plan was to introduce the loyalty scheme globally.
"Most international markets have only either Brand Expedia or Hotels.com operating at scale with limited Vrbo presence," said Expedia Group CEO Ariane Gorin in her first earnings