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AI in Travel

Artificial intelligence (AI) is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.

Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users discover, plan, and book travel.

Skift’s own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.

Travel Technology

Oneworld Builds AI Flight Booking Tool with Google and Former IBM Exec

Carrie Tharp, vice president of strategic industries for Google Cloud, said in April to expect a lot more AI projects in travel. Here's another.

Oneworld Builds AI Flight Booking Tool with Google and Former IBM Exec

Podcasts

Fake Travel Reviews, Southwest Threat and Answering for AI

Today's podcast looks at how AI may yet transform the travel industry, the FTC's crackdown on fake reviews, and Elliott Investment's proposed changing to the Southwest board.

Fake Travel Reviews, Southwest Threat and Answering for AI

Travel Technology

Booking.com, Amex GBT, Airbnb, Tripadvisor: What Travel Execs Are Saying About AI

Big travel companies have the resources to plan major tech overhauls to integrate AI, but it's taking longer than some had expected.

Booking.com, Amex GBT, Airbnb, Tripadvisor: What Travel Execs Are Saying About AI

Hotels

Hilton Partners with Bollywood Actor Sidharth Malhotra – India Report

Indian celebrities enjoy a significant following in the country and can influence the decisions of their fans. Hilton's partnership with Sidharth Malhotra comes months after it collaborated with actor Deepika Padukone.

Hilton Partners with Bollywood Actor Sidharth Malhotra – India Report

Startups

Travel Startups Raised $240 Million This Week

One startup fundraise this week — the largest yet this year — also outdid the top two deals in 2023 by GetYourGuide and Klook.

Travel Startups Raised $240 Million This Week

Airlines

We Ask Five Airline CEOs What They Really Think About AI

Airlines comes in all shapes and sizes, and so do the real world applications for artificial intelligence. We sat down with five aviation leaders to find out how they think the new technology will impact their business.

We Ask Five Airline CEOs What They Really Think About AI

Travel Technology

Flyr Raises $295 Million, Largest Travel Tech Deal This Year 

Flyr is using the funding to support growth and scale the company, which saw recurring revenue growth of 290% over the last 12 months.

Flyr Raises $295 Million, Largest Travel Tech Deal This Year 

Short-Term Rentals

Airbnb CEO: A New AI-Powered App Will Take ‘Years’

Airbnb CEO Brian Chesky originally predicted that a fully redeveloped app — with AI at the center — would already have been released. Now, he's saying it'll take years.

Airbnb CEO: A New AI-Powered App Will Take ‘Years’
Free Read

Hotels

How Procurement Enhances the Employee Experience in Hospitality

As hospitality procurement leaders become increasingly important strategic partners, advanced technologies can help procurement teams tackle industry complexity, increase efficiency, and deliver measurable value back to the business.

How Procurement Enhances the Employee Experience in Hospitality

Online Travel

Tripadvisor’s Flagship Brand Saw Revenue Decline Accelerate With Google Search Changes a Factor

Tripadvisor's flagship brand is declining, so that's why it's focusing on the next iteration of the company.

Tripadvisor’s Flagship Brand Saw Revenue Decline Accelerate With Google Search Changes a Factor