Skift Take

A 44% increase in foreign arrivals in 2023, may suggest recovery for Indian inbound tourism, but the country has a long way to go to realise its true potential in tourism.

Skift India Travel Podcast

Skift Asia Editor Peden Doma Bhutia is joined by business leaders, and experts from throughout the industry and Skift’s newsroom, to explore the challenges, opportunities, and trends shaping the Indian travel industry.

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Despite a strong recovery in 2023, India’s inbound numbers are still not back to pre-pandemic levels. What’s holding it back? Is it infrastructure, global perception, or something else? Catch Asia Editor Peden Doma Bhutia in conversation with Dipak Deva, managing director of Travel Corporation India, the country’s largest inbound travel company, as they dive into the challenges and opportunities shaping the future of inbound tourism.

Key Points

Indian Inbound Tourism's Slow Recovery: Despite a 44% increase in foreign arrivals in 2023, India has not fully recovered to 2019 levels, which is not even close to the country's true potential in tourism.

Lack of Promotion: The conversation identifies the lack of effective promotion of "Incredible India" by t