Skift Take
JetBlue CEO Joanna Geraghty said at the Skift Global Forum that JetBlue is focused on its “core strategy” as it seeks to become consistently profitable.
Nearly nine months into the job, JetBlue CEO Joanna Geraghty has dealt with an activist investor, Pratt and Whitney engine issues and the fallout of JetBlue’s failed merger with Spirit Airlines.
“At the end of the day, I feel that I'm sort of in this role to shepherd JetBlue through a challenging period where we’re coming out of,” she said at the Skift Global Forum on Thursday.
JetBlue is posting profits for the first time in a while, it culled unprofitable routes and it deferred aircraft deliveries in a bid to boost its balance sheet.
“Our focus is really around how do we bring humanity back to all parts of the customer experience,” Geraghty said.
Mergers Are Off the Table, for NowAfter a federal judge blocked JetBlue’s merger with Spirit, JetBlue had to forge a new path as a standalone carrier.
And Geraghty doesn’t see