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Articles tagged “experiential”

News Blog

Canyon Ranch to Expand Wellness Resort Brand With Investor Vici’s Help

A real estate mogul has made a small bet on the evolution of experiential wellness in hospitality by helping to back the growth of Canyon Ranch, a four-decade-old, destination spa resort brand.  Vici Properties said it had tapped a loan facility for up to $200 million to fund the development of Canyon Ranch Austin in…

Sean O'Neill | 2 years ago

Experiences

The Margaritaville CEO on Just How Far the Jimmy Buffett Brand Can Go

Millennials think they invented experiential, lifestyle brands. But Margaritaville CEO John Cohlan was perfecting these ideas before many of today's hotel execs had sipped their first margaritas. Cohlan helped to turn Jimmy Buffett's music into a billion-dollar empire, and he has lessons to share.

Sean O'Neill and Andrea Doyle, Skift | 2 years ago

The Margaritaville CEO on Just How Far the Jimmy Buffett Brand Can Go

Hotels

FILA, Toy Story, and Hello Kitty Latest to Jump on Hotel Branding Trend

To lose connection with your customer is to lose meaning in your message. After a time of social-distancing, brands are coming up with ways that bring them closer to their consumers than ever before.

Mary Ann Ha | 2 years ago

FILA, Toy Story, and Hello Kitty Latest to Jump on Hotel Branding Trend
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Online Travel

Executive Q&A: Why Covid-19 Will Bring a Shift Toward Personalized, Experiential-Based Loyalty Programs

The Covid-19 pandemic has shown that travel brands need to rethink consumer trust and loyalty to adapt to the new normal and truly deliver the personalized experiences that today’s customers expect. The stakes are higher than ever.

Salesforce + Skift | 4 years ago

Executive Q&A: Why Covid-19 Will Bring a Shift Toward Personalized, Experiential-Based Loyalty Programs

Hotels

Skift Research Survey Preview: Travelers Value Activities More Than a Luxe Room

The upcoming 2018 Experiential Traveler Report will present a deep dive into the mind of the modern traveler. Here's a sneak peek of our survey results.

Meghan Carty, Skift | 7 years ago

Skift Research Survey Preview: Travelers Value Activities More Than a Luxe Room