Skift Take
The Olympics provide host cities enormous exposure worldwide, but that doesn't mean they'll see a long-term tourism boost. We discuss how host cities can leverage the immense popularity of the Olympics in this week's episode of the Skift Travel Podcast.
Editor-in-Chief Sarah Kopit and Head of Research Seth Borko talk travel every week.
The Skift Travel Podcast is wrapping up its series on the Paris Olympics. Greg Klassen, senior director at Skift Advisory and former president and CEO of Destination Canada, joins Head of Research Seth Borko and Editor-in-Chief Sarah Kopit to discuss the benefits and drawbacks of hosting large sporting events such as the Olympic Games.
They also touched on the importance of developing a long-term tourism strategy for when the glow of those massive sporting events fades away.
Listen Now Watch Now https://youtu.be/PJxOVYXvtSw Key PointsImportance of a Long-Term Strategy: Successful leveraging of the Olympics for tourism requires a well-planned strategy