Skift Take
The younger generation in India are increasingly embracing an aspirational lifestyle that places a premium on travel and new experiences. This trend has led to a significant increase in first-time international travelers.
Skift India Travel Podcast
Skift Asia Editor Peden Doma Bhutia is joined by business leaders, and experts from throughout the industry and Skift’s newsroom, to explore the challenges, opportunities, and trends shaping the Indian travel industry.
Catch Asia Editor Peden Doma Bhutia in conversation with Saniya Zanpure, Skift’s research analyst, as they dive into the Skift Travel Health Index (STHI) — a tool that tracks and measures the performance of various travel sectors. They explore why the travel industry in 2024 is mirroring 2023, with insights into the factors driving this stability. Plus, they look at India's rise as a major player in global travel and find out what's fueling this rapid growth.
Key PointsSkift Travel Health Index: Tracks performance across all travel sectors, initially launched as the Skift Recovery Index during the pandemic to measure industry recovery.
Benchmarking Evolution: Originally compared monthly performance to 2019, but in 2024, it shifted to comparing performance year-over-y