Pranavi Agarwal

Pranavi Agarwal is Senior Research Analyst at Skift Research. As an analyst at Skift Research, Pranavi produces deep-dive reports on key topics in the travel industry by analyzing financial data and interviewing senior executives in the industry. She focuses mainly on the hotel and online travel agency sectors. Prior to joining Skift, Pranavi was a Senior Associate/AVP at Bernstein, a sell-side equity research firm. She has a BSc degree in Physics from Imperial College London.

Latest Stories

Online Travel

Marketing Wars: Booking vs. Expedia – Who Spends Smarter?

In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.

Pranavi Agarwal | 1 month ago

Skift Research

Booking vs Expedia: A 50 Chart Factbook

We present a handy chart factbook comparing the two largest global OTAs: Booking Holdings and Expedia Group. In 50 charts, we compare the key financial metrics and performance indicators - including share price movement and valuation - of the two companies.

2 months ago

Startups

Travel Venture Capital Hit a Decade Low in 2023: Where the Growth Is Now – Skift Research

Travel venture capital hit a decade low of $2.9 billion in 2023, but early 2024 signals a rebound with increased investments from Asia and the Middle East and a focus on experiences and AI.

Pranavi Agarwal | 3 months ago

Skift Research

Venture Investment Trends in Travel 2024

Venture Capital investment in travel hit a decade low of $2.9B in 2023, but early 2024 suggests a rebound, with larger deals, growing Asian and Middle Eastern investments, and a focus on tours & experiences, AI and hospitality employment.

3 months ago

Hotels

Skift Research Scraped 20,000 Google Hotel Listings: Here’s What We Found

We web-scraped 20k+ hotels listed on Google across the U.S., Europe, Asia and Middle East to understand which online travel agencies and direct sites compete for bookings in Google's sponsored and organic listings.

Pranavi Agarwal | 5 months ago

Skift Research

A Deep Dive into Google Travel Part III: Hotel Distribution From East to West

We undertook a unique web scraping exercise of over 20,000 hotels listed on Google Hotels across the U.S., Europe, Asia Pacific and Middle East & Africa in order to understand today’s online hotel distribution landscape.

5 months ago

Online Travel

Booking and Expedia: The Easy Money Is Over, What Comes Next?

Booking and Expedia now face slower growth, stiffer competition and increased pressure on profit margins.

Pranavi Agarwal | 6 months ago

Skift Research

The Past, Present and Future of Online Travel

The golden era of Booking and Expedia is facing challenges of slowing growth and increased competition, prompting a fierce battle for market share through innovation and expansion efforts amid a changing landscape.

6 months ago

Hotels

3 Charts That Show Hotel Prices Will Keep Rising in 2024

Goodbye double-digit growth? Hotel prices soared post-pandemic, but with inflation cooling and travel normalizing, 2024 poses the question: Can pricing strength hold? We think so.

Pranavi Agarwal | 8 months ago

Skift Research

Will Hotel Pricing Strength Continue into 2024?

Goodbye double-digit growth? Hotel prices soared post-pandemic, but with inflation cooling and travel normalizing, 2024 poses the question: can pricing strength hold? We think so: further demand recovery amidst continued supply constraints should see prices rise above inflation.

8 months ago