Skift Take

Portland is going to need another tourism champion, one who will be an outspoken advocate.

Portland is losing a tourism champion. Jeff Miller, who has served for 19 years as CEO and president of Travel Portland, the city's destination marketing organization, will retire in December, reported Northstar Meetings Group.

Miller oversaw the city’s tourism recovery and led a staff of about 70 full- and part-time employees and an annual budget of about $30 million. He defended Portland’s image against negative media associations with crime and violence. News outlets had repeatedly shown images of the city in a doom loop years after the civil unrest surrounding the murder of George Floyd s