Articles tagged “bwh hotel group”

Hotels

Best Western’s Hotel Brands, Explained

Best Western is unique in that it runs through a non-profit membership model. Here, we look at the member brands that form its portfolio.

Joey Tyson and Sean O'Neill, Skift | 1 year ago

Best Western’s Hotel Brands, Explained

Hotels

Extended Stay America Bets Comeback on Adding Franchise Brands

Suddenly every hotel group seems to be inventing an extended stay brand. But the pioneer U.S. company in the segment, Extended Stay America, says its new strategy will help it fend off rivals.

Sean O'Neill | 1 year ago

Extended Stay America Bets Comeback on Adding Franchise Brands

Travel Technology

Holograms at the Front Desk Replace Real People at Aiden by Best Western

Investing in holograms is bold and risky. But who knows? It may appeal to some guests. And, imagine all the social media posts.

Justin Dawes | 2 years ago

Holograms at the Front Desk Replace Real People at Aiden by Best Western