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Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,400 properties, 10,000 food and beverage venues, wellness facilities, or flexible workspaces. The group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy as well as lifestyle with Ennismore.

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Hotels

Executive Q&A: Steven Taylor, Accor’s Chief Marketing Officer, on the Brand’s Approach to Design

Design touches every aspect of our lives, so the idea that it impacts every corner of the hospitality industry should come as no surprise. For the Accor Group, design serves a bigger purpose than just looking aesthetically pleasing.

Accor Group + Skift | 5 years ago

Executive Q&A: Steven Taylor, Accor’s Chief Marketing Officer, on the Brand’s Approach to Design
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Hotels

Executive Q&A: Why Hospitality Leads the Future of Design

There has been a fair amount of industry discussion about how the leading travel and hospitality brands are thinking about design today. But how should the industry evolve to be prepared for future shifts? Why does design matter at all, and why should it matter for travel and hospitality?

Accor Group + Skift | 5 years ago

Executive Q&A: Why Hospitality Leads the Future of Design
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Hotels

Executive Q&A: MGallery Hotel Collection Proves the Power of Storytelling in Luxury Hospitality

The definition of high-end hospitality has evolved over the last few years and has taken on different meanings to different audiences. At the MGallery Hotel Collection, this means finding inspiring ways to engage global explorers while carefully balancing the brand’s approach to storytelling, history, and aesthetics.

Accor Group + Skift | 5 years ago

Executive Q&A: MGallery Hotel Collection Proves the Power of Storytelling in Luxury Hospitality
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Hotels

New Skift Report: The Transformative Role of Design in Hospitality

Today, we know better than to treat design like a last-minute top coat on a finished project. Instead, design must become an integral part of how hospitality brands do business, how they interact with consumers, and how they leave their mark on the world.

Accor Group + Skift | 5 years ago

New Skift Report: The Transformative Role of Design in Hospitality
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Hotels

Skift Trend Report: The Transformative Role of Design in Hospitality

If the word “design” gives you tunnel vision toward visual elements and built spaces, prepare to expand your perspective. In today’s world, design is so much more than an aesthetic discipline. This is particularly true in the hospitality industry, where design strategies impact the guest experience, both online and offline, throughout the entire travel journey.…

Accor Group + Skift | 5 years ago
Skift Trend Report: The Transformative Role of Design in Hospitality
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Hotels

Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand

Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest journey and reinforce the brand as an ambassador of French 'art de vivre' around the world.

Accor Group + Skift | 5 years ago

Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand
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Hotels

How Accor Developed a Unique Digital Ecosystem to Best Serve Its Hotel Owners

Hotel groups are constantly developing new digital initiatives to improve the experiences of their hotel guests. Accor believes that the experiences of the hotel owners they work with are just as important.

Accor Group + Skift | 5 years ago

How Accor Developed a Unique Digital Ecosystem to Best Serve Its Hotel Owners
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Hotels

Accor Plans to Make Wojo Europe’s Largest Co-Working Brand by 2022

Accor’s investment in the co-working economy shows a growing need for hospitality brands to diversify the experiences they offer their customers and for co-working spaces to evolve.

Accor Group + Skift | 5 years ago

Accor Plans to Make Wojo Europe’s Largest Co-Working Brand by 2022
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Hotels

Skift Webinar: Shaping the Hospitality Experience of the Future

Today's hospitality brands have an opportunity to play a much bigger role in the lives of consumers, extending their business beyond the hotel room and delivering experiences that help guests as they live, work, and play. How will hotel brands like Accor adapt their strategy to succeed in this new environment? Register now to view the recording.

Accor Group + Skift | 5 years ago

Skift Webinar: Shaping the Hospitality Experience of the Future
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Hotels

Executive Q&A: How ibis Is Making Moves to Become an Experiential Brand

In the past, economy hotels have often been constrained in terms of the designs, experiences, and personalized offerings they could provide guests. But ibis is taking steps to prove that economy brands can compete when it comes to experiential offerings.

Accor Group + Skift | 6 years ago

Executive Q&A: How ibis Is Making Moves to Become an Experiential Brand