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Tour Operators

Get the latest tour operator news with Skift’s authoritative coverage. Critical updates and analysis from the world of tours and activities—essential for professionals to stay ahead in a competitive market.

Our articles cover a wide range of topics related to multi-day tour operators as well as day trips from tours and activities companies.

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From consumer behavior changes to technological advancements transforming tour operations, Skift keeps you updated on all travel industry shifts.

Stay informed about significant mergers and acquisitions, regulatory changes, and market dynamics that shape the industry. Our news coverage features insights into major players like Thomas Cook and emerging operators shaping the future of travel.

Exclusive interviews with industry leaders, comprehensive case studies, and insightful reports curated by Skift experts. Gain the knowledge needed to navigate and succeed in the tour operator landscape.

Browse our collection to gain new insights and inspiration for your tour operator business.

Tour Operators

Tour Operator Booking Patterns Are Going Through a ‘Seismic Shift’ in 2016

Shifting consumer demands for new destinations and more experiential trips may have finally caused a big impact on the way tour operators sell vacations.

Tour Operator Booking Patterns Are Going Through a ‘Seismic Shift’ in 2016

Tour Operators

Interview: Tauck CEO Says Family Focus Continues for Tour Operators

New products like river cruising are taking the focus for Tauck, instead of any attempts reinvent the guided tour experience. Why mess with a classic approach to the vacation experience?

Interview: Tauck CEO Says Family Focus Continues for Tour Operators

Business Travel

Skift Podcast: When Everything Is An Adventure, What Happens to Adventure Travel?

As more people look for authentic, meaningful, (and impressive-on-Facebook) experiences, the adventure travel segment stands to grow.

Skift Podcast: When Everything Is An Adventure, What Happens to Adventure Travel?

Business Travel

U.S. Tour Operators Rethink Future of People-to-People Tours in Cuba

The tour companies that have been guiding U.S. tourists through Cuba up to now will eventually evolve or go away, but right now when restaurants are full and beds are, too, they may be more valuable than ever.

U.S. Tour Operators Rethink Future of People-to-People Tours in Cuba

Business Travel

European Tour Operators in Cuba Mull How U.S. Thaw Will Change Competition

European tour operators in Cuba are optimistic about their longstanding ties in the country and are concerned about how the tourism influx from the U.S. will exacerbate a lack of available rooms. Casas will compete with hotels and new infrastructure of many types will be needed to handle the new demand.

European Tour Operators in Cuba Mull How U.S. Thaw Will Change Competition

Tour Operators

Tour Operators Hope Iran Becomes the Next Cuba

There are still numerous challenges and restrictions for Americans who want to visit Iran. But recent progress for Europeans has created hope for a wider opening of the country to U.S. travelers.

Tour Operators Hope Iran Becomes the Next Cuba

Business Travel

Skift CMO Interviews: G Adventures on Appealing to More Than Millennials

A combination of traditional and experimental marketing efforts is working for G Adventures.

Skift CMO Interviews: G Adventures on Appealing to More Than Millennials

Business Travel

Skift Podcast: Selling Travel in Times of Crisis

Our alternate title: Why unrest, health panics, and financial uncertainty doesn't spell doom and gloom for the travel industry. But it does mean it needs to be smart in 2016.

Skift Podcast: Selling Travel in Times of Crisis

Business Travel

TripAdvisor Adds Tours and Activities to Its Suite of Instant Booking Options

TripAdvisor believes tours and activities will be its next billion-dollar revenue business and it is upgrading its platform to enable consumers to book tours on the TripAdvisor desktop and apps. It's all about revenue and making TripAdvisor a stickier site to book everything on the planet. Flights anyone?

TripAdvisor Adds Tours and Activities to Its Suite of Instant Booking Options

Business Travel

Interview: Zozi CEO on the Key Challenges Faced by the Tours Sector

How are tour operators adapting, and what strategies are helping them thrive in this dynamic environment?

Interview: Zozi CEO on the Key Challenges Faced by the Tours Sector