Skift Take
KwikCheck, which represents hotels, hates unverified hotel reviews so TripAdvisor is near the bottom of the list. TripAdvisor-owned Flipkey, which publishes only verified reviews about vacation rentals, is a favorite. In publishing its list, where is KwikChex's transparency about filing complaints with UK regulatory authorities against at least two of the companies in its ranking?
KwikChex, the reputation management and consumer-reassurance site, has published its first ratings of the top travel reviews sites. Each site has been awarded a star rating according to a KwikChex analysis of reliability factors.
Remarkably, no site has been awarded the top 5 stars at present, but several, such as Booking.com and Expedia have been awarded 4 stars, thanks to their carrying reviews from fully identifiable customers of the businesses they have reviewed.
Have a confidential tip for Skift? Get in touch
Tags: tripadvisor, ugc