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Articles tagged “california”

Tourism

Harry Potter to join Universal Hollywood theme park in $1.6 billion expansion

Harry Potter boosted business at Universal’s Orlando park, and a similar result is expected alongside plans for increased hotels and retail for visitors and production employees.

Harry Potter to join Universal Hollywood theme park in $1.6 billion expansion

Tourism

Yosemite’s two-masters challenge: Preservation Vs. recreation

National parks already handled a variety of difficult operating tasks, including park preservation, before the sequestration came along and made just staying open a goal.

Yosemite’s two-masters challenge: Preservation Vs. recreation

Tourism

Burbank worries about lost tourism if Tonight Show moves to East Coast

Burbank worries about lost tourism if Tonight Show moves to East Coast

Tourism

California parks need a new business model says report

This is a radical rethink of the National Parks model on a state level, and California needs it due to it size. If California goes this way, other smaller states will likely be looking at it for guidance.

California parks need a new business model says report

Hotels

We’re getting closer to an Apple-themed hotel: Starwood opens Aloft in Cupertino

Starwood will likely align itself as the business hotel for Apple’s global hubs, but the property could just as easily become a home base for visitors seeking an inside look at Apple's HQ.

Media and PR

Visit California goes after moms with new kid-friendly marketing campaign

Why waste time appealing to men who will only turn to their wives for permission to book that plane ticket? California’s marketing board is listening to research that’s found women, especially mothers, are the ones booking travel.

Visit California goes after moms with new kid-friendly marketing campaign

SkiftX

California adds another $1 million to online marketing campaign in China

A $1 million boost to California’s marketing campaign isn’t small change, but worth the cost to continue attracting Chinese tourists who spend more than any other group of foreign visitors.

Tourism

Area man says travel agents are in great shape

Such homilies work great in The Onion and industry mouthpieces like Travel Weekly, not in real world where people actually live and book online.

Ground Transport

Ride-sharing startup Lyft expands to LA after making deal with California regulators

Regulators are in the process of creating laws that address Lyft and the other ride-sharing startups, which will either give them the validity to blossom or clamp down on their nascent growth.

Ride-sharing startup Lyft expands to LA after making deal with California regulators

Hotels

The LEGO masterpiece you wished you could build as a kid: a real-life LEGO hotel

Just like Barbie-themed cruises, the Legoland Hotel’s business should boom thanks to parents looking for a kid-friendly holiday that's not just another trip to Disney.

The LEGO masterpiece you wished you could build as a kid: a real-life LEGO hotel