Articles tagged “millennials”

Tourism

Which Generation Is Spending Most on Travel? – India Report

Younger generations form the biggest traveler base in India, and are key to the country's growth as a source market. Millennials' willingness to spend more on travel is a positive sign for their tourism economies of their destinations.

Which Generation Is Spending Most on Travel? – India Report

Tourism

How Young India is Traveling – India Report

More than 65% of Indian population is aged below 35. With increasing spending power, these young travelers make for a large potential traveler base.

How Young India is Traveling – India Report

Tourism

India’s Surge in Destination Weddings – India Report

Destination weddings among Indians is on a rise, driven by high-profile celebrations. However, the preference remains largely for international locations. Can marketing campaigns get people to 'Wed in India'?

India’s Surge in Destination Weddings – India Report

Experiences

Klook-TikTok Collab: Now Book Travel Experiences Directly in the App

Social media isn’t all fun and games. There’s serious money to be made, and Klook is buying into the trend with its latest TikTok tie-up. Klook's message is clear: Come for the video, stay for the tour!

Klook-TikTok Collab: Now Book Travel Experiences Directly in the App

Tourism

Top Challenges for Chinese Travel – and the Latest Booking Trends

While the Chinese are spending big once again, they are doing so with a keen eye on their wallets, seeking the best value for their money.

Top Challenges for Chinese Travel – and the Latest Booking Trends

Short-Term Rentals

The Future of Short-Term Rentals in India

Established brands and rising Millennial and Gen Z demand are transforming India's travel landscape through authentic, immersive short-term rentals.

The Future of Short-Term Rentals in India

Experiences

Guided Tours Gain Popularity Among Millennials and Gen Z

A new survey by GetYourGuide found that 70% of respondents have a plan to book a guided tour in the next year.

Guided Tours Gain Popularity Among Millennials and Gen Z

Airlines

Inside Southwest’s Push to Court Younger Travelers as U.S. Weighs TikTok Ban

Skift speaks with Southwest’s vice president of marketing about the carrier’s latest advertising campaign that seeks to attract more Gen Z and Millennial travelers.

Inside Southwest’s Push to Court Younger Travelers as U.S. Weighs TikTok Ban
Free Read

Airlines

Skift Aviation Forum Video: Understanding Today’s Airline Traveler

In this video from Skift Aviation Forum 2023, we hear from Manisha Jain, vice president, global airline partnerships, American Express Travel, about passenger trends and how they can help industry leaders successfully engage with the wants, needs, and expectations of their customers.

Skift Aviation Forum Video: Understanding Today’s Airline Traveler

Experiences

The New Chinese Traveler: Latest Trends From Trip.com

The post-pandemic Chinese traveler is a whole new ballgame, and travel companies need to understand that and step up their game.

The New Chinese Traveler: Latest Trends From Trip.com