Articles tagged “destination marketing”

Tourism

Las Vegas Tourism Post-Super Bowl: ‘Stakes are Higher’

Las Vegas needs to find more events to keep up its momentum and success in sports tourism.

Dawit Habtemariam | 3 days ago

Las Vegas Tourism Post-Super Bowl: ‘Stakes are Higher’
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Travel Technology

How Travel Brands Are Transforming TikTok Trends Into Real-World Getaways

Today’s travelers engage with TikTok to discover new destinations, travel tips, and itineraries through authentic videos that engage communities of like-minded visitors. But TikTok is no longer just the platform where users build their travel itineraries — it's also where travel brands are building their businesses.

TikTok for Business + Skift | 2 weeks ago

How Travel Brands Are Transforming TikTok Trends Into Real-World Getaways

Airlines

Indian Carriers’ Share in International Travel Surges – India Report

Indian airlines are accounting for a larger share in international traffic to and from India. However, this is likely in part due to the government's restriction on additional bilateral flying rights.

Bulbul Dhawan | 2 weeks ago

Indian Carriers’ Share in International Travel Surges – India Report
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Tourism

Equipping Destination Organizations With Essential Tools for Success in 2025 and Beyond 

Destination organizations and convention and visitors bureaus (CVBs) are operating in an increasingly demanding environment characterized by shifting consumer preferences and intense competition. They can address these challenges and improve decision-making by leveraging Destinations International's tailored suite of tools and products.

Destinations International + Skift | 2 weeks ago

Equipping Destination Organizations With Essential Tools for Success in 2025 and Beyond 

Tourism

Visit Florida on LGTBQ Travel Page Removal: ‘Our Marketing … Must Align With the State’

Visit Florida finally responded to a question about why it removed its LGTBQ Travel page. But there are still plenty of unanswered questions.

Dawit Habtemariam | 3 weeks ago

Visit Florida on LGTBQ Travel Page Removal: ‘Our Marketing … Must Align With the State’

Tourism

The Impact of Visit Florida’s LGBTQ Travel Page Removal

We don’t know why the page was removed and Visit Florida won’t say. But it could hurt already strained relations with the LGBTQ community and it doesn’t make sense from a marketing perspective.

Dawit Habtemariam | 1 month ago

The Impact of Visit Florida’s LGBTQ Travel Page Removal

Business Travel

Switzerland Tourism Chases American Road Warriors in New Ad

With hybrid work now here to stay, Switzerland is confident there are still legs in the blended travel trend.

Dawit Habtemariam | 1 month ago

Switzerland Tourism Chases American Road Warriors in New Ad

Tourism

Does Columbus, Ohio Really Have 50 Million Visitors?

All destinations estimate how many travelers visit, and it’s an important data point for showing a destination management organization's economic impact.

Andrea Doyle and Dawit Habtemariam, Skift | 2 months ago

Does Columbus, Ohio Really Have 50 Million Visitors?
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Tourism

Q&A: Spain Launches Global Dialogue on Sustainable Tourism With New Series

Spain's tourism strategy is shifting from volume to value as the country prioritizes ecological and social integrity over visitor numbers to maintain its competitive edge. Turespaña is facilitating this shift by launching a new series to spark a global conversation on sustainable tourism practices.

Turespaña + Skift | 2 months ago

Q&A: Spain Launches Global Dialogue on Sustainable Tourism With New Series

Tourism

Is This the Comeback of Sri Lanka’s Tourism? $1.5 Billion Revenue Suggests So

Through a combination of targeted promotions, improved airline services, and strategic visa policies, Sri Lanka is inching closer to its goal of attracting 2.5 million tourists this year.

Peden Doma Bhutia | 2 months ago

Is This the Comeback of Sri Lanka’s Tourism? $1.5 Billion Revenue Suggests So