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Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

Hotels

Hotel Loyalty Race: Marriott Leads

Marriott leads in the competition for the largest membership in a hotel loyalty program, with over 210 million members. But its rivals are hot on its heels.

Sean O'Neill | 1 month ago

Airlines

IndiGo Goes Upscale: What Its New Business Class Reveals About India’s Premium Shift

IndiGo got big as a budget airline. But Indians are increasingly willing to spend on luxury and the airline is going where the money is.

Peden Doma Bhutia | 1 month ago

Podcasts

Hyatt Buys Standard, Shakira Pitches Despegar and Hotel Loyalty Licensing

Today's podcast looks at Hyatt’s purchased of Standard, what new loyalty branding deals look like, and Shakira’s role pitching Despegar.

Rashaad Jorden | 1 month ago

Hotels

Hotel Giants Turn to Loyalty Licensing Deals: 10 Things to Know

Major hotel groups are playing Pokémon with their loyalty programs. Instead of collecting rare game cards, they're adding new sets of travelers to their databases. Gotta catch 'em all.

Sean O'Neill | 1 month ago

Hotels

Marriott Signs Loyalty Tie-Up With Sonder Similar to MGM Resorts Deal

Sonder has recently struggled, having not been profitable since going public in a blank check deal in 2022. The heft of Marriott's distribution system will boost the company. Marriott will gain access to Sonder's units, many of which are roomy apartment-style lodging and in neighborhoods where it's hard to build hotels.

Sean O'Neill | 1 month ago

Free Read

Experiences

Q&A: iSeatz Founder and CEO on the Future of Travel Loyalty

The travel loyalty landscape is shifting toward lifestyle rewards that prioritize experiences and personalized benefits over traditional points and miles. For 25 years, iSeatz has been at the forefront of this transformation.

iSeatz + Skift | 1 month ago

Online Travel

Expedia Group Delays Rollout of One Key Loyalty Program Beyond the U.S. and the UK

Ariane Gorin is not going to be a Peter Kern clone in her new role as Expedia Group CEO. Among her first acts was to pause the international rollout of the Group's One Key loyalty program.

Dennis Schaal | 1 month ago

Tour Operators

Here’s What’s Behind a Strong Outlook for Indian Tour Operators – India Report

Research firms and the tourism industry are bullish on the potential of India for both domestic and international travel. Credit Ratings agency CRISIL has projected that a record 30 million Indians will travel overseas this year.

Bulbul Dhawan | 1 month ago

Airlines

Former American Airlines Exec Vasu Raja on Where the Industry Is Going — and Why He’s Still Bullish on Direct Selling

In a wide-ranging exclusive interview with Skift since he left American Airlines, Raja discussed the future of the airline industry.

Meghna Maharishi | 1 month ago

Tourism

India Allows Visa-on-Arrival for 3 Countries – India Report

India's move to allow visa-on-arrival to Japan, South Korea, and the UAE nationals can significantly boost international tourism, given the close ties and proximity of the three countries to India. But is it enough?

Bulbul Dhawan | 2 months ago