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Travel Technology

How Travel Brands Are Transforming TikTok Trends Into Real-World Getaways

Today’s travelers engage with TikTok to discover new destinations, travel tips, and itineraries through authentic videos that engage communities of like-minded visitors. But TikTok is no longer just the platform where users build their travel itineraries — it's also where travel brands are building their businesses.

TikTok for Business + Skift | 2 weeks ago

Experiences

Klook-TikTok Collab: Now Book Travel Experiences Directly in the App

Social media isn’t all fun and games. There’s serious money to be made, and Klook is buying into the trend with its latest TikTok tie-up. Klook's message is clear: Come for the video, stay for the tour!

Peden Doma Bhutia | 1 month ago

Tourism

Here’s How Thailand Is Leveraging Influencers to Transform Its Tourism Industry

This move of tapping into influencer marketing is part of a broader push to digitally transform Thailand’s tourism industry. This also keeps pace with a global trend where social media personalities play a significant role in shaping travel choices.

Peden Doma Bhutia | 1 month ago

Tourism

Top Challenges for Chinese Travel – and the Latest Booking Trends

While the Chinese are spending big once again, they are doing so with a keen eye on their wallets, seeking the best value for their money.

Peden Doma Bhutia | 2 months ago

Airlines

Is a TikTok Ban Coming? Here Are the U.S. Airlines That Rely on it Most

TikTok is a big deal in the airline industry, with most of the major U.S. carriers using the platform to enhance brand recognition and loyalty.

Gordon Smith | 5 months ago

Tourism

Maldives Tries to Win Back Indian Tourists As Arrivals Fall 40%

While Maldives enjoys record-breaking arrivals, its tourism companies aren't about to let the Indian market keep falling. They're on a mission to reverse the trend.

Peden Doma Bhutia | 5 months ago

Tourism

China’s Outbound Tourism is Changing, Female Travelers Are Leading the Way

The evolving demographics of Chinese outbound travel shows a jump in younger female travelers. This shift will have important implications for how businesses approach their marketing strategies and the kind of products on offer.

Peden Doma Bhutia | 5 months ago

Airlines

Ryanair Is Crushing It On Social Media: CEO Michael O’Leary Shares the Secret

In a sitdown interview with Skift, Michael O'Leary reveals some of the secrets to Ryanair's viral success, and tells us the two subjects that are absolutely off-limits.

Gordon Smith | 6 months ago